Victoria’s Secret Unveils New Store at the Mall of the Emirates
Victoria’s Secret Unveils New Store at the Mall of the Emirates
Dubai, 29 December 2025: Victoria’s Secret, the leading specialty retailer of lingerie and beauty products, including modern, fashion-inspired collections, fine fragrances, body care, and loungewear, has opened its newest store at the Mall of the Emirates in Dubai, UAE.
The store is situated within the signature atrium of the Fashion Dome, featuring an innovative design concept and streamlined navigation that effortlessly guide customers for a seamless shopping experience. Marking the occasion with a sparkling in-store event and a special ribbon-cutting ceremony led by Karen Wazen, the opening was an unforgettable moment of glamour, energy, and festive celebration.
Shoppers can browse and purchase from the brand’s full range of products including Victoria’s Secret’s signature bras, panties, lingerie and sleepwear styles across a multitude of collections. Victoria’s Secret beauty products are also available, featuring popular fine fragrances, scents, and mists. Included in these offerings, is Victoria’s Secret’s best-selling Bombshell Eau de Parfum, which features bright notes of Brazilian purple passion fruit, a creamy sweetness added by Madagascan vanilla orchid, while the heart of the fragrance blooms with Bombshell’s signature floral, the peony. Personalized, one-on-one bra fittings are also available in-store for customers – bra fittings are complimentary, and no appointment is required.
For more updates and information, follow the official Victoria’s Secret MENA Instagram page: @victoriassecretmena.
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Victoria’s Secret & Co. (NYSE: VSCO)
is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, apparel, casual sleepwear, swim, lounge and sport as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our more than 30,000 associates across a global footprint of approximately 1,380 retail stores in nearly 70 countries.
