venere: An Italian Legend Launches from Dubai with an Exclusive Artistic Vision
ByAdel
PublishedMay 5, 2025
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venere: An Italian Legend Launches from Dubai with an Exclusive Artistic Vision
Dubai, United Arab Emirates – venere, the rising name in the world of supercars, embodies a rare marriage of authentic Italian craftsmanship and advanced engineering, redefining luxury in a style unlike any other. Founded by Stefano Asuni and Marco Provenzano, the brand is a reflection of Italian automotive excellence, where a machine is not merely produced but sculpted as a signed masterpiece.
In a first-of-its-kind project, Venere is offering a limited series of just 25 units, divided into three distinct models: Tharos, Ethereal, and Ethereal R. These include 10 coupes, 10 spiders, and 5 race cars. All units are custom-designed and individually numbered, making each an exclusive embodiment of its owner’s personal identity, with prices starting at €1.2 million.
The R version produces approximately 1,064 horsepower, accelerating from 0 to 100 km/h in 2.5 seconds, thanks to a centrally-turbocharged V8 engine developed by experts from motor racing. The structure is based on a 6061 aluminum frame, with a full carbon fiber body using CFD (Computational Fluid Dynamics) techniques, giving the car unparalleled dynamic stability and aerodynamics.
The interior tells the story of Turin’s Italian craftsmanship, featuring genuine leather, malachite stone, and other rare fibers, coordinated under the supervision of renowned fashion designer Alessandro De Benedetti, who specializes in blending contemporary luxury with classic design elements. Even the key fob wasn’t left to chance; it was handcrafted from gold, carbon fiber, and precious stones, extending the unique experience.
In a strategic move, venere chose Dubai as the starting point for its global journey, driven by its deep appreciation for the city’s status in the world of luxury and high-end design. Its founders emphasized that Dubai represents the ideal environment for a brand seeking to appeal to the elite with a product that transcends the traditional concept of luxury cars.
8BA oversees the distribution of venere models in the UAE, offering a fully personalized experience for each customer, starting with collaborative design sessions and ending with the delivery of a meticulously crafted experience. The company offers unlimited customization possibilities, including the use of gold, diamonds, special paints, and rare leathers.
Venere also announced that it is exploring the possibility of relocating specific production lines to the UAE, specifically to Abu Dhabi, Ras Al Khaimah, or Dubai, reaffirming its commitment to the local market and bringing its luxury philosophy to the heart of the Gulf.
Despite the intense competition in the supercar market, venere sees itself as beyond comparison, offering not just a vehicle, but a complete lifestyle experience, reflecting a unique artistic taste and lifestyle comparable to that of the elite.
Finally, the brand confirms that its production will remain limited to only 25 units, to preserve exclusivity and exclusive value for customers, with the unveiling of two new models in the process of launch, paving the way for a new phase of deliberate expansion in the world of high-end excellence.
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