ULTA BEAUTY OPENS AT MALL OF THE EMIRATES, UAE
ULTA BEAUTY OPENS AT MALL OF THE EMIRATES, UAE
Dubai, UAE – 30 January 2026: Ulta Beauty has opened its first store in the United Arab Emirates at Mall of the Emirates, in partnership with Alshaya Group, marking a key milestone in the brand’s global expansion. The new store brings Ulta Beauty’s signature, all-in-one beauty destination to Dubai, featuring a curated mix of prestige, mass, and emerging brands across makeup, skincare, haircare, and fragrance, alongside expert-led in-store services. The opening was marked by a vibrant launch programme, including immersive activations, live demonstrations, and appearances by regional beauty founders, with a special in-store appearance by actress and founder of Nadine Njeim Beauty, Nadine Njeim. The UAE debut reinforces Ulta Beauty’s long-term commitment to the region, with additional store openings planned at Dubai Mall on 27 March 2026 and Red Sea Mall in Jeddah on 7 May 2026.
