Paul & Shark appoints cricketer KL Rahul as its first global brand ambassador from India
Paul & Shark appoints cricketer KL Rahul as its first global brand ambassador from India
A seamless blend of sport, style, and Italian luxury craftsmanship.
Italian luxury clothing brand Paul & Shark proudly announces its partnership with KL Rahul, one of India’s most accomplished cricketers. As the first-ever Indian athlete to be named a global ambassador for Paul & Shark, KL Rahul will embody the brand’s evolving vision of luxury, adventure and modern style.
KL Rahul joins the rank of the international sporting ambassadors of Paul & Shark. Rooted in a genuine affinity, this collaboration between Paul and Shark and KL Rahul is a contemporary, dynamic relationship that reflects shared values of sport, travel, and discovery. It is a bond that transcends style, celebrating a mutual passion for Italian craftsmanship, exceptional quality, and timeless design—the defining hallmarks of the brand. Deeply inspired by a love for the sea and outdoors, Paul & Shark has consistently blended elegance with innovation—creating technical and performance-driven clothing designed to be worn on every occasion. As a family-managed, generational business, the brand remains grounded in heritage while embracing the present and looking to the future, with a strong commitment to responsible practices and sustainability at its core.
This announcement, in partnership with RBL, marks a milestone moment, highlighting the strategic importance of the Indian market for Paul & Shark—a country with which the brand shares a longstanding relationship in both business and communication. Today, the brand proudly celebrates 15 years in India, with a presence across key cities.
The first chapter of this exclusive collaboration between Paul & Shark and KL Rahul was shot in the heart of Dubai, a vibrant, modern, and luxurious city, perfectly aligned with the essence of the partnership. The natural element of water, always central to Paul & Shark’s storytelling, frames the imagery and guides the entire narrative, a story deeply connected to the outdoors. Jashanmal Group is the franchise partner for Paul & Shark in the UAE and Kuwait.
The campaign featuring KL Rahul is live from May 2nd2025, across Paul & Shark’s global platforms and KL Rahul’s Instagram, with a special focus on India—a key market in the brand’s international distribution network.
Paul & Shark CEO Andrea Dini
“Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion—it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”
KL Rahul
“Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits.”
Paul & Shark Spring/Summer 2025
The partnership launches with Rahul as the face of Paul & Shark’s Spring/Summer 2025 collection, celebrating the brand’s DNA—a love for the sea, a union of technical innovation and craftsmanship, and a balance between heritage and modernity.
The SS25 collection blends elegance and performance in a perfect narrative, with craftsmanship as the protagonist, alongside the brand’s iconic pairing of luxurious materials combined with new technologies.
Silk, linen, and cashmere are masterfully combined with high-performance
treatments like the renowned Typhoon membrane.
In every piece of the SS25 collection, quality merges with functionality in a perfect balance of aesthetics and practicality.
About Paul & Shark
Paul & Shark is an Italian luxury clothing brand whose essence is rooted in a deep passion for the sea. Founded in 1976 in Varese by Paolo Dini, the brand has grown over the years and is now led by the fourth generation, Andrea Dini, son of the founder, who continues to carry forward the legacy of a company built on the pillars of craftmanship, performance and elegance.
Paul & Shark is not a clothing brand, but a legacy — a world where heritage, innovation, and timeless design converge.
About KL Rahul
KL Rahul is one of India’s leading international cricketers and a globally recognised style icon. Known for his versatility on the field and effortless elegance off it, he represents a new generation of Indian athletes who embody excellence with authenticity. KL Rahul has earned global respect for his performance, poise, and leadership. Off the field, his influence extends into the worlds of fashion, fitness, and culture.
About Jashanmal Group
Founded in 1919 by Rao Sahib Jashanmal in Basra, Iraq, the Jashanmal Group is a leading retail and distribution company headquartered in Dubai, with operations across the UAE, Kuwait, Bahrain, Oman and India. The Group operates a network of Jashanmal department stores, Home stores, Travel stores and represents a diverse portfolio of prestigious international brands, including Bally, Santoni, Porsche Design, Brooks Brothers, Paul&Shark, BOSS, REISS, MAX&Co., Replay, Schiesser, Kipling, Swatch, United Colors of Benetton, Charles Tyrwhitt and Clarks.
Its distribution business includes globally recognized brands such as Delsey, Victorinox, Piquadro, Echolac, Wenger, JanSport, Eastpak, Jeep, Peugeot, Kenwood, De’Longhi, Hoover, BaByliss, Russell Hobbs and more. The group’s expansive network spans over 1,000 points of sale, offering a wide range of products from luggage and home appliances to consumer electronics, corporate gifting and print media. It also operates in the FMCG sector, representing a portfolio of beauty and wellness brands such as Cantu, Body Fantasies, Rasasi, Police, Milton Lloyd, Tabac Original and 4711 among others.
In addition to its core retail and distribution businesses, the Group is also engaged in courier services in a JV with Overseas Courier Services (OCS).
As part of its ongoing commitment to accessibility and customer convenience, Jashanmal Group has expanded its digital presence as an omni-channel business through jashanmal.com. The platform offers customers across the GCC a seamless online shopping experience, featuring a curated selection of leading international brands delivered directly to their doorstep, reflecting the Group’s legacy of quality, innovation and service.
For more information, visit: www.jashanmalgroup.com
