HONGQI Debuts the HONGQI GUOYA in Abu Dhabi, Celebrating a Masterpiece of Oriental Design and Global Aesthetics at the Mubadala Abu Dhabi Sail Grand Prix Season Grand Final
HONGQI Debuts the HONGQI GUOYA in Abu Dhabi, Celebrating a Masterpiece of Oriental Design and Global Aesthetics at the Mubadala Abu Dhabi Sail Grand Prix Season Grand Final
Abu Dhabi, UAE — 3 December 2025: HONGQI, China’s premier ultra-luxury automotive marque since 1958, unveiled its newest Golden Sunflower flagship — the HONGQI GUOYA — during a design-focused gala in Abu Dhabi, highlighting the model’s architectural inspiration, artistic craftsmanship, and sculptural elegance. As the Official Luxury Automotive Partner of the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final presented by Abu Dhabi Sports Council, HONGQI presented a vehicle conceived not only as a mode of mobility, but as a moving work of art.
Abu Dhabi’s flourishing design landscape — enriched by world-class museums, architecture, cultural institutions, and creative communities — made it an ideal setting for the GUOYA’s debut. The launch celebrated a new era of design where geometry, heritage, materiality, and form converge harmoniously.
Guests experienced an immersive design presentation during the press conference and gala dinner, with exclusive commentary from Giles Taylor, Chief Designer and Vice President of Global Design at China FAW, offering insights into the creative philosophy and aesthetic language behind GUOYA.
“HONGQI GUOYA represents a new chapter in Oriental ultra luxury. It carries the depth of Chinese cultural heritage while embracing a forward-looking global design spirit,” said Giles Taylor, Chief Designer and Vice President of Global Design, China FAW. “It is especially meaningful to unveil this model in Abu Dhabi, a city that has rapidly become a global capital for luxury, design and high-performance experiences. The Emirate provides an exceptional stage for HONGQI to connect with discerning customers who appreciate artistry that lives beyond trends.”
A Sculptural Form Rooted in Architectural Harmony
The GUOYA embodies a design language that draws deeply from iconic Chinese architectural aesthetics, reinterpreted for a contemporary global audience. Its silhouette is sculpted with deliberate geometry and proportional balance inspired by:
=Beijing’s central axis
=The symmetry of the Forbidden City
=The ceremonial hierarchy of classical palace structures
Signature design cues include:
=A grand front fascia shaped by the Hall of Supreme Harmony’s proportions
=A 23.5° hood ornament symbolizing cosmic balance
=Rear lantern-inspired motifs and lines echoing Tian’anmen’s skyline
These elements create a visual narrative of cultural resonance, precision, and elevated artistry.
An Interior Curated Like a Private Art Gallery
Inside, GUOYA becomes an exhibition of master craftsmanship and material refinement. Every surface is curated with the attention of a collector selecting pieces for an art gallery:
=Lacquerwork panels reflecting the depth and sheen of traditional Chinese lacquer art
=Cloisonné enamel adding color, texture, and artistic permanence
=Gold-and-silver filigree woven with meticulous craftsmanship
=Intricate embroidery inspired by heritage textile arts
=S-Nappa leather selected for its softness, uniformity, and aesthetic purity
The experience is enhanced through modern sensory elements including 4D seat-audio interaction and a 3,240-watt, 32-speaker audio system tuned with master musicians — blending visual artistry with multi-sensory immersion.
Performance Designed as an Expression of Elegance
Beyond its visual appeal, GUOYA’s refined performance reflects a commitment to design integrity and harmony. Powered by a self-developed V8 platform refined over 67 years, it delivers:
=430 kW
=800 N·m of torque
=Rapid responsiveness supported by a mid-mounted HOT-V twin-turbocharger architecture
Advanced NVH engineering ensures a quiet, flowing driving experience — mirroring the calm, balanced spirit of its exterior form.
A Bespoke Canvas for Personalized Design
To honor individual artistic expression, the first 30 global GUOYA owners will receive lifetime privileges under HONGQI’s “Serene Assurance” philosophy and access to bespoke design customization including:
=Two-tone exterior finishesHand-painted waistlines
=Custom embroidery
=Pure wool floor mats
=Artisan lacquer keys
Each option transforms GUOYA into a personalized design statement tailored to the owner’s aesthetic vision.
A Global Celebration of Design Excellence
HONGQI’s participation in the Mubadala Abu Dhabi Sail Grand Prix reinforces the brand’s alignment with global platforms that celebrate high culture, design leadership, and artistic innovation. The GUOYA stands as a testament to the power of design to transcend trends and create lasting emotional connection.
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