Festival Bay Season 3 returns with a new chapter of cultural experiences and culinary delights
Festival Bay Season 3 returns with a new chapter of cultural experiences and culinary delights
Dubai Festival City Mall’s beloved waterfront destination invites visitors to experience a season filled with global flavors and unforgettable entertainment
Dubai, UAE, 23 October 2025 – Dubai Festival City Mall proudly announces the return of Festival Bay Season 3, unveiling a vibrant season of entertainment, culinary experiences, and community spirit along its iconic waterfront. Building on the success of previous editions, this year’s season celebrates creativity and connection through every experience.
Highlights of Festival Bay Season 3
- Culinary experiences curated by Bay by Social: Returning for another season, Bay by Social brings together some of Dubai’s loved home-grown eateries. For savoury seekers, Shawarma Abu Al Abid and Salties serve comforting favourites, while dessert lovers can indulge in House of Pops all-natural treats, Churros Factory’s golden bites, and handcrafted chocolates from Choco Berry Boutique. Each concept has been thoughtfully selected to reflect the spirit of gathering and celebration.
- Concerts under the stars: Festival Bay Season 3 will feature a line-up of spectacular live concerts and performances throughout the season. The waterfront stage will host both regional and international artists, offering genres that span from pop and rock to Arabic soul. Set against Dubai’s shimmering skyline, each night promises to be an unforgettable celebration of music, light, and community.
- DSF Nights: As part of Dubai Shopping Festival (DSF), DSF Nights will feature unforgettable weekends of live concerts, dazzling fireworks, and global family-friendly shows. With exclusive shopping promotions and engaging entertainment, it keeps the festive spirit alive all season long.
- Winter waterfront experience: As the city embraces the winter season, Festival Bay transforms into a lively winter escape. Families can explore festive markets, admire glowing light trails, and join creative workshops that capture the joy of the season. Every corner of the bay will come alive with activity, offering memorable experiences for visitors of all ages.
- Beyond Dubai: Festival Bay invites visitors on a sensory journey at Beyond Dubai, a one-of-a-kind multimedia experience that fuses global culture with local creativity opening in 2026. Designed as a dome featuring a 270-degree screen that transports guests through a journey of light, sound, and storytelling from all angles.
“Our goal has always been to create experiences that go far beyond traditional retail or entertainment. What we’re bringing to Festival Bay this season is a true reflection of how we, at Al-Futtaim, constantly think beyond boundaries – transforming every visit into a story of discovery, emotion, and connection. This experience is designed not only to delight our guests, but also to set new benchmarks in how lifestyle destinations engage, inspire, and celebrate communities in Dubai and beyond.”
– Hayssam Hajjar, Executive Director – Regional Malls, Al-Futtaim Real Estate
Festival Bay Season 3 opens on 24 October at Dubai Festival City Mall, offering a dynamic mix of culture, cuisine, and celebration redefining waterfront experiences in the UAE once again.
– ENDS –
About Dubai Festival City Mall
Dubai Festival City Mall, one of the major shopping destinations in Dubai, stands as the super-regional flagship mall in the Al-Futtaim Real Estate portfolio, achieving over 23 million footfall in 2023. With over 400 outlets, the mall is home to renowned fashion and beauty brands like The Editor’s Market, H&M, Watsons, Nike, Adidas, Sephora, MAC Cosmetics and more, as well as popular interior stores including IKEA and ACE.
A paradise for culinary delights, the destination offers iconic waterfront dining on Festival Bay and comprises 50 restaurants and cafés and the largest food court in Dubai. The mall promises an unrivalled gastronomic variety for visitors with a host of renowned brands such as Joe & The Juice, L’ETO, EL&N, and Karaki Lounge and licensed concepts including Sayf Dubai and Helipad by Frozen Cherry.
During the winter months, guests can enjoy the immersive and experiential destination The Bay by Social, featuring diverse food and beverage offering, cozy coffee counters, brand activation zones, interactive art installations, a carnival atmosphere and lush greenery.
The entertainment venue is also home to VOX Cinema Multiplex; the world-first BOUNCE-X Freestyle Terrain Park; the record-breaking, global attraction IMAGINE; Fabyland, a 70,000 sq. ft. family entertainment centre; and Leo & Loona, Hello Park and Go Skate, all-in-one family destinations.
With creating exceptional experiences at the core of its mandate, the mall offers several signature services including car charging stations, EZ taxis inside the mall, valet parking, NOL charging stations and Mayed, the mall’s personal happiness ambassador to provide personalized assistance to elevate the shopping experience.
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About Al-Futtaim Real Estate
Al-Futtaim Real Estate is the region’s only private master developer with over six decades of real estate and management experiences, with a diversified portfolio across the real estate value chain. Al-Futtaim Real Estate is responsible for a multi-billion-dollar portfolio comprising of individual, corporate real estate and investment assets and master-planned destinations across the Middle East and North Africa region. With capabilities across the value chain and entire real estate cycle from location conceptualization, development, design and fit-out, asset management, contracting and operation, Al-Futtaim Real Estate covers a diverse range of industries and asset type including residential, commercial, malls, hospitality, healthcare, infrastructure, and education.
The current flagship mixed-use urban communities under Al-Futtaim Real Estate’s Festival City brand are Dubai Festival City, Cairo Festival City and Doha Festival City. Dubai Festival City and Cairo Festival City are fully integrated communities which have been carefully master planned to offer a superior lifestyle destination with outstanding facilities, comprising residential and commercial accommodation, educational institutions and five-star hotels to fully complement the signature retail, leisure, and entertainment proposition. The Real Estate portfolio covers over 1 million sqm GLA across retail and commercial assets and over 80 million in annual footfall across five malls in the MENA region: Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall in Casablanca, Morocco.
Testament to its expertise in the retail space, Al-Futtaim Real Estate also provides third party management services in asset management, leasing, marketing and operations for shopping centers in the region, including Arabian Center, part of the Al Naboodah Group.
The Al-Futtaim Real Estate division also manages Al Futtaim’s contracting business, a fully integrated, end-to-end engineering, technologies and construction specialist with a solid delivery track record of mega projects in major Middle East markets over the past 50 years. Al-Futtaim Engineering & Technologies offers customers complete engineering and systems integration solutions.
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About Al-Futtaim Group
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim Group’s entrepreneurship and relentless customer focus enable the organisation to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day. For more information, visit: www.alfuttaim.com
For more information, please contact: alfuttaim@webershandwick.com
