DSS 2025 Offers the Summer’s Biggest Savings of Up To 90 Per Cent Off with the Great Dubai Summer Final Sale
DSS 2025 Offers the Summer’s Biggest Savings of Up To 90 Per Cent Off with the Great Dubai Summer Final Sale
For one weekend only from 8 to 10 August, the GDSS Final Sale brings massive markdowns on more than 500 leading brands at over 1,500 stores across Dubai
Dubai, United Arab Emirates, 6 August 2025: Dubai Summer Surprises (DSS) 2025 heads into the final month of its most-valued packed edition to-date with the season’s biggest-ever weekend of mega savings, marking an epic finale to its second dedicated shopping season, the Great Dubai Summer Sale (GDSS). The GDSS Final Sale brings unbeatable discounts of up to 90 per cent off at over 1,500 stores across the city for one weekend only, from 8 to 10 August.
Whether hunting for high-street steals, back-to-school buys, tech upgrades or wardrobe refreshes, the GDSS Final Sale promises further reductions, unmissable deals, and bigger-than-ever offers across fashion, beauty, electronics, homeware, jewellery, and kids’ essentials, just in time for a mid-summer refresh. This not-to-be-missed shopping spree offers one last chance to unlock spectacular deals before the DSS Back to School sales season begins.
WHERE TO SHOP
The GDSS Final Sale takes place across Dubai’s leading shopping malls and retail destinations, including: BurJuman Mall, City Centre Deira, City Centre Mirdif, City Walk, Dubai Festival City Mall, Dubai Hills Mall, Dubai Mall, Dubai Outlet Mall, Festival Plaza, Ibn Battuta Mall, Mall of the Emirates, Mercato, Nad Al Sheba Mall, Nakheel Mall, The Outlet Village, WAFI, and many more.
FASHION FINDS
From high-street staples to designer labels, the GDSS Final Sale delivers major markdowns across Dubai’s favourite fashion destinations with irresistible offers such as buy one get one free, buy three get two free, and up to 90 per cent off. Stock up on new-season styles with standout deals on brands including AllSaints, American Eagle Outfitters, Bloomingdale’s, Diesel, H&M, Harvey Nichols, Hugo Boss, Lacoste, Les Benjamins, Mango, NEXT, Oakley, SuperDry, Tezenis, and Ted Baker. For trendy sportswear and athleisure, shoppers can head to the likes of Adidas, Beyond the Bike, Foot Locker, PUMA, Reebok, Rip Curl, and Under Armour.
From statement bags to everyday sneakers, the GDSS Final Sale also offers huge savings across favourite footwear and accessories brands including Accessorize, Clarks, Coach, ECCO, Geox, New Balance, and Steve Madden.
UNBEATABLE BEAUTY AND SKINCARE DEALS
Glow up for up to 90 per cent less with exclusive offers on fragrance, skincare, haircare, and cosmetics from top international and regional beauty favourites. From bestsellers to classics, this is the best time to restock ahead of the new season at the likes of Areej, Aveda, Bath & Body Works, Boots, Clinique, Elemis, Kiehl’s, KIKO Milano, MAC, Watsons, and Yves Rocher.
SAVE BIG ON HOMEWARE & HOME FURNISHING
Those looking to refresh their space can take advantage of deals like buy two get one free and up to 75 per cent off on furniture, décor, and essentials. Participating favourites include Ace, Art of Living, Bloomingdale’s Home, Crate and Barrel, Flying Tiger, Home Centre, Homes R Us, Jashanmal, MOOD, OTAQ Home, Sedar Emirates, The White Company, The Red Carpet, The One, and Western Furniture.
FOR THE LITTLE ONES
From buy-one-get-one-free clothing to up to 70 per cent off on school-ready essentials, the GDSS Final Sale has little shoppers covered. Top brands include Carters, Disney, GO Sport, Lucky Kids, Mamas & Papas, Monsoon Children, Mothercare, and Petit Bateau.
TECH TREATS
Those looking to upgrade their electronics with up to 90 per cent off can head to E City, Geekay, Harman House, and Virgin Megastore. Carrefour joins the lineup with major discounts on tech and household essentials, plus double Share points and chances to win free groceries for a year when spending on select items.
EPIC PRIZES
Citywide retail promotions continue in full swing throughout GDSS, including the GDSS Shop, Scan & Win, Win Big This Summer with Emirates Skywards, Dubai Summer Surprises at City Centre Deira, Voyage Club at City Centre Mirdif, and Slide Into Summer Surprises. Other highlights include DSS Win A SOUEAST S06 With Dubai Outlet Mall, Spend & Win at Wafi City, SHARE Millionaire, Spend and Win a Polestar 4 LRSM at DFCM, Win With Tickit Rewards App, Summer at City Walk, Cool Off this Summer at The Beach, JBR!, and Shop. Win. Drive – DSS 2025.
Shoppers can also win the season’s biggest-ever prizes in this year’s citywide DSS raffles, running until 31 August. The Dubai Shopping Malls Group DSS Raffle is giving away the keys to nine brand-new cars, while the Dubai Gold & Jewellery Group Raffles is awarding 30 gold bars to 30 lucky winners. The Visa Jewellery Programme for Dubai Summer Surprises 2025 offers even more chances to win, with 50 winners set to receive a share of AED 175,000 in jewellery vouchers. With weekly draws and multiple ways to enter, DSS 2025 continues to deliver some of the most rewarding summer shopping experiences anywhere in the world.
Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
For more information, visit the Dubai Summer Surprises website and follow @DubaiFestivals on Instagram and TikTok.
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About Dubai Summer Surprises 2025:
Dubai Summer Surprises (DSS) 2025 takes over the city for its 28th edition from 27 June to 31 August, showcasing the summer as one of the best value times of the year to experience Dubai. Organised by Dubai Festivals and Retail Establishment (DFRE), the most value-packed edition of DSS this year promises a summer well spent for everyone with thousands of offers and things to do for 66 non-stop days. For the first time ever in DSS history, the city’s retail sector is anchored around three distinct shopping seasons – Summer Holiday Offers from 27 June to 17 July, Great Dubai Summer Sale from 18 July to 10 August, and Back to School from 11 to 31 August. Each period unlocks exclusive new retail promotions, spectacular mall activations, and life-changing raffles, alongside world-class gastronomy, hospitality, indoor family fun, and a packed events calendar. Bringing together a mix of not-to-be-missed, brand-new experiences and returning festival favourites for every preference and price point, there are endless reasons to stay, play, shop, and celebrate an exciting summer season together. DSS 2025 truly delivers unforgettable moments for everyone, whether families, friends, couples, residents, or visitors.
About Dubai Festivals and Retail Establishment:
Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
